Publicação
Enhancing team engagement and notoriety for youth project tagline: strategies for gdb
| Resumo: | The proposed action plan, of the co-creation challenge, aimed at increasing engagement and notoriety of a sports team, specifically focusing on attracting young people and diverse audiences. PROBLEM The core issue addressed is the lack of engagement leading to a decrease in relevance, motivation, and revenue streams for the team. The proposed solution includes a multi-faceted approach involving a digital marketing plan, organization of an open day, and hosting e-sports tournaments. These strategies are designed to bridge the gap between the younger population and the team, develop new revenue streams, engage e-sports players, and diversify into other sports. This initiative represents a significant step towards revitalizing the team's presence and appeal in a rapidly changingsports and entertainment landscape. |
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| Autores principais: | Rodrigues, Pedro |
| Outros Autores: | Afonso, Patrício; Rodrigues, Carolina; Ramos, Frederico; Serafini, Laís; Afonso, Carlos; Pereira, Fernando A. |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | póster em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | The proposed action plan, of the co-creation challenge, aimed at increasing engagement and notoriety of a sports team, specifically focusing on attracting young people and diverse audiences. PROBLEM The core issue addressed is the lack of engagement leading to a decrease in relevance, motivation, and revenue streams for the team. The proposed solution includes a multi-faceted approach involving a digital marketing plan, organization of an open day, and hosting e-sports tournaments. These strategies are designed to bridge the gap between the younger population and the team, develop new revenue streams, engage e-sports players, and diversify into other sports. This initiative represents a significant step towards revitalizing the team's presence and appeal in a rapidly changingsports and entertainment landscape. |
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