Publicação
Online behavioural advertising: the impact of “cookies” on consumers’ privacy
| Resumo: | In the digital context, commercial communication may pose risks to consumer privacy. Online Behavioural Advertising (OBA) uses monitoring technologies ("cookies") for consumer profiling and presenting personalized advertising, which involves the processing of personal data of users over time. To defend consumer rights, the use of "cookies" requires transparency, informed consent, and compliance with legal framework for protection of privacy in the electronic communications. |
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| Autores principais: | Couto, Rute |
| Assunto: | Cookies Privacy Consumers Online Behavioural Advertising |
| Ano: | 2013 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | In the digital context, commercial communication may pose risks to consumer privacy. Online Behavioural Advertising (OBA) uses monitoring technologies ("cookies") for consumer profiling and presenting personalized advertising, which involves the processing of personal data of users over time. To defend consumer rights, the use of "cookies" requires transparency, informed consent, and compliance with legal framework for protection of privacy in the electronic communications. |
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