Publicação
The relevance of the local touristic actors for the destination communication: the case of terras de Trás-os-Montes
| Resumo: | The destination communication is carried out by a diversity of actors, from the local community, to the tourists, the public and the private sector The local community has taken on an increasingly active role with regard the communication of a destination, since it is in direct contact with the tourist, assuming a informal role of the destination promoters. This communication is progressively generated through information and communication technologies (ICT), namely social networks. In this article the communication contribution of the tourist entities of the Trás-os-Montes lands (a region in the northeast part of Portugal) is analyzed. For that an evaluation was carried out on their online presence and its way of communicating the region. The findings offer relevant insights for the destination managers and policy makers. |
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| Autores principais: | Marinho, Madalena |
| Outros Autores: | Correia, Ricardo; Morais, Elisabete Paulo |
| Assunto: | Local community Tourist entities Communication Destination Information and communication technologies (ICT). |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | The destination communication is carried out by a diversity of actors, from the local community, to the tourists, the public and the private sector The local community has taken on an increasingly active role with regard the communication of a destination, since it is in direct contact with the tourist, assuming a informal role of the destination promoters. This communication is progressively generated through information and communication technologies (ICT), namely social networks. In this article the communication contribution of the tourist entities of the Trás-os-Montes lands (a region in the northeast part of Portugal) is analyzed. For that an evaluation was carried out on their online presence and its way of communicating the region. The findings offer relevant insights for the destination managers and policy makers. |
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