Publicação
An extended TPB model of consumers' green furniture purchase intention and purchase behavior: The roles of green perceived value, income, environmental awareness, and willingness to pay
| Resumo: | Based on the consumption characteristics of Suzhou furniture market and an extended TPB model, this paper studies the influencing factors of consumers' green furniture purchase intention and purchase behavior, and empirically analyzes the impact of various factors. The following conclusions are drawn from the descriptive analysis of questionnaire sample data and the empirical analyses, including reliability and validity analysis of measurement scale and hypothesis test of the structural equation model: subjective norms, green perceived value, environmental awareness and willingness to pay all significantly affect consumers' green furniture purchase intention; perceived behavior control and purchase intention both significantly influence green purchase behavior; the willingness to pay plays a mediating role between environmental awareness and consumers' green purchase intention while income moderates the relationship between consumers' environmental awareness and their green purchase intention. |
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| Autores principais: | Lu Yun |
| Assunto: | Green furniture purchase intention purchase behavior TPB SEM Mobiliário de proteção ambiental Intenção de compra Comportamento de compra Teoria do comportamento do plano TPB Modelo de equações estruturais |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | tese de doutoramento |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Based on the consumption characteristics of Suzhou furniture market and an extended TPB model, this paper studies the influencing factors of consumers' green furniture purchase intention and purchase behavior, and empirically analyzes the impact of various factors. The following conclusions are drawn from the descriptive analysis of questionnaire sample data and the empirical analyses, including reliability and validity analysis of measurement scale and hypothesis test of the structural equation model: subjective norms, green perceived value, environmental awareness and willingness to pay all significantly affect consumers' green furniture purchase intention; perceived behavior control and purchase intention both significantly influence green purchase behavior; the willingness to pay plays a mediating role between environmental awareness and consumers' green purchase intention while income moderates the relationship between consumers' environmental awareness and their green purchase intention. |
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