Publication
Business plan for the development of a padel club in a private Lisbon resort
| Summary: | This master thesis comprehends a strategic business plan for the development of a padel club in a private Lisbon resort. Padel is a growing racquet sport that has gained immense popularity in recent years due to some of its characteristics like fast learning progression and social engagement. This business plan will comprehend an external market analysis, an internal analysis of the company, its competitive positioning, adopted marketing strategies and its financial projections. Throughout the business plan, various strategies will be outlined and presented, enabling the padel club to gain a competitive advantage over its competitors through the analysis of its strengths and weaknesses. These strategies and their impact will be accounted for in the company's financial statements, aiming to estimate its revenues, expenses, and necessary financing in order to calculate the feasibility and sustainability of the project in a medium-long term. By combining these strategic components, this business plan offers a roadmap for potential investors and stakeholders seeking to venture into the padel industry. It emphasizes the significance of strategic planning and sustainable practices in achieving competitive advantage and long-term feasibility in the dynamic padel market. |
|---|---|
| Main Authors: | Ferreira, Ricardo Filipe Carvalhais |
| Subject: | Desporto -- Sport Padel Empreendedorismo -- Entrepreneurship Vantagem competitiva -- Competitive advantage Análise financeira -- Financial analysis |
| Year: | 2023 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | ISCTE |
| Language: | English |
| Origin: | Repositório ISCTE |
| Summary: | This master thesis comprehends a strategic business plan for the development of a padel club in a private Lisbon resort. Padel is a growing racquet sport that has gained immense popularity in recent years due to some of its characteristics like fast learning progression and social engagement. This business plan will comprehend an external market analysis, an internal analysis of the company, its competitive positioning, adopted marketing strategies and its financial projections. Throughout the business plan, various strategies will be outlined and presented, enabling the padel club to gain a competitive advantage over its competitors through the analysis of its strengths and weaknesses. These strategies and their impact will be accounted for in the company's financial statements, aiming to estimate its revenues, expenses, and necessary financing in order to calculate the feasibility and sustainability of the project in a medium-long term. By combining these strategic components, this business plan offers a roadmap for potential investors and stakeholders seeking to venture into the padel industry. It emphasizes the significance of strategic planning and sustainable practices in achieving competitive advantage and long-term feasibility in the dynamic padel market. |
|---|