Publicação
The impact of technology in the decision-making process of a tourism destination
| Resumo: | With the topic of the thesis defined, it was possible to understand that although this is an issue that has been gaining the interest of researchers, there is space for further theoretical and scientific investigations. In order to reach the main goal of analyzing the impact of technology on the decisionmaking process of a tourism destination, it was defined four main research topics: Where tourists search for information; What is the most searched kind of information when deciding a destination; Which mobile technology tourists use the most when traveling; Which variable influences the most one’s perception of a tourism destination. For this study, it was first analyzed the most relevant existing literature, developed the conceptual framework and the hypothesis in focus for this study were formulated. After this, all data was collected through an online questionnaire. Results show that, with the exception of the variable emerging technologies, all variables have a significant influence on the perception of a tourism destination. Besides this, the main conclusions are that most of the respondents search information on the internet; the information that is most searched are both the accommodation and destination; the mobile technology that most respondents use while travelling is the smartphone; the variable that influences the most one’s perception about a destination is its location. It is important tourism destinations understand that if tourists have an amazing experience, they are much more willing to share it online and offline which contributes to the perception that future tourists create about the destination. |
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| Autores principais: | Delgado, Miguel Matos |
| Assunto: | Tourism Technology Image destination Digital marketing Turismo Tecnologia Imagem do destino Marketing digital |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | With the topic of the thesis defined, it was possible to understand that although this is an issue that has been gaining the interest of researchers, there is space for further theoretical and scientific investigations. In order to reach the main goal of analyzing the impact of technology on the decisionmaking process of a tourism destination, it was defined four main research topics: Where tourists search for information; What is the most searched kind of information when deciding a destination; Which mobile technology tourists use the most when traveling; Which variable influences the most one’s perception of a tourism destination. For this study, it was first analyzed the most relevant existing literature, developed the conceptual framework and the hypothesis in focus for this study were formulated. After this, all data was collected through an online questionnaire. Results show that, with the exception of the variable emerging technologies, all variables have a significant influence on the perception of a tourism destination. Besides this, the main conclusions are that most of the respondents search information on the internet; the information that is most searched are both the accommodation and destination; the mobile technology that most respondents use while travelling is the smartphone; the variable that influences the most one’s perception about a destination is its location. It is important tourism destinations understand that if tourists have an amazing experience, they are much more willing to share it online and offline which contributes to the perception that future tourists create about the destination. |
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