Publicação
Start-ups: creating your business plan and how to finance it
| Resumo: | There is an increasing awareness of the need to be healthier. To create a more active lifestyle, it is important to adapt individual’s training, diet and correct nutrition through correct sports supplements to the one’s needs. Many people do not take supplements due to time constraints and high investment required to buy the available market product. To address this problem, our company (Maxx Supplements) offers individual doses of pre- and post-workout sports supplements available at the gym’s vending machines. To the customer our product is user-friendly, opportune and time-saving. Furthermore, to achieve better acceptance from general public and penetrate the market, our product will be as cheap (1,5€) and as comfortable as possible. In this thesis, a business plan and financing method of the sport supplement was developed and described, while identifying its price, market segment, placement and distribution. Our product will be first financed by relatives and further supported by Business Angels that will not only help financially but also with expertise and network. We estimate to gather 211 522€ that will cover our first three months of production, which we expect to payback in the first year. From a project’s perspective, it has a Net Present Value of 13 516 630€, an Internal Rate of Return of 220%, around 30% Return On Investment for the third to sixth year, a Return on Equity of 124% on the third year and 60%~70% for the remaining, a Growth Rate of near 60% for all years except the second (100%) and Positive Cash Flow of 199 150€ on the third year. Keywords: |
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| Autores principais: | Cordeiro, Tiago Alexandre Henriques |
| Assunto: | Business plan Financing methods Pre- and post-workout sports supplements Start-ups Análise de mercado Desporto Modelos de negócio |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | There is an increasing awareness of the need to be healthier. To create a more active lifestyle, it is important to adapt individual’s training, diet and correct nutrition through correct sports supplements to the one’s needs. Many people do not take supplements due to time constraints and high investment required to buy the available market product. To address this problem, our company (Maxx Supplements) offers individual doses of pre- and post-workout sports supplements available at the gym’s vending machines. To the customer our product is user-friendly, opportune and time-saving. Furthermore, to achieve better acceptance from general public and penetrate the market, our product will be as cheap (1,5€) and as comfortable as possible. In this thesis, a business plan and financing method of the sport supplement was developed and described, while identifying its price, market segment, placement and distribution. Our product will be first financed by relatives and further supported by Business Angels that will not only help financially but also with expertise and network. We estimate to gather 211 522€ that will cover our first three months of production, which we expect to payback in the first year. From a project’s perspective, it has a Net Present Value of 13 516 630€, an Internal Rate of Return of 220%, around 30% Return On Investment for the third to sixth year, a Return on Equity of 124% on the third year and 60%~70% for the remaining, a Growth Rate of near 60% for all years except the second (100%) and Positive Cash Flow of 199 150€ on the third year. Keywords: |
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