Publicação
Defining the success determinants for hosting a religious mega-event : Lessons from the "World Youth Day event"
| Resumo: | World Youth Day event (or WYD) is considered to be the biggest religious gathering, specifically for young people, drawing hundreds of thousands (even millions) of attendees. Given that, ‘WYD’ offers a thorough case study that captures the crucial components ensuring the success of a religious mega event. This dissertation aims to answer the question: “What are the success determinants for hosting a religious mega-event?” by analyzing the “World Youth Day” event and its continuous progress with the purpose of creating recommendations for planning a successful religious mega-event. This dissertation discusses the various components of the mega-events industry, religious events and tourism, events volunteering and destination branding through mega-events; Together with examples from the last 10 years of ‘WYD’ events to obtain relevant and recent literature. A qualitative method was used to achieve the objectives, several interviews were conducted with the participation of ‘WYD Lisbon 2023’ attendees. A data triangulation method was applied to ensure strong results by collecting a wider range of data for analysis. Key factors were extracted from the data analysis which ultimately led to elaborating a framework of recommendations for planning a successful mega event. The findings drawn mainly state the success of religious mega-events relies on managing logistical challenges while honoring the event's religious and cultural importance, guaranteeing a seamless operation and a spiritually fulfilling experience for all participants. |
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| Autores principais: | Godinho, Iris Andrade |
| Assunto: | Events Religião -- Religion Mega-events Voluntariado -- Volunteering Host destination Host community Peregrinação -- Pilgrimage Evento Megaeventos Destino anfitrião Comunidade anfitriã |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | World Youth Day event (or WYD) is considered to be the biggest religious gathering, specifically for young people, drawing hundreds of thousands (even millions) of attendees. Given that, ‘WYD’ offers a thorough case study that captures the crucial components ensuring the success of a religious mega event. This dissertation aims to answer the question: “What are the success determinants for hosting a religious mega-event?” by analyzing the “World Youth Day” event and its continuous progress with the purpose of creating recommendations for planning a successful religious mega-event. This dissertation discusses the various components of the mega-events industry, religious events and tourism, events volunteering and destination branding through mega-events; Together with examples from the last 10 years of ‘WYD’ events to obtain relevant and recent literature. A qualitative method was used to achieve the objectives, several interviews were conducted with the participation of ‘WYD Lisbon 2023’ attendees. A data triangulation method was applied to ensure strong results by collecting a wider range of data for analysis. Key factors were extracted from the data analysis which ultimately led to elaborating a framework of recommendations for planning a successful mega event. The findings drawn mainly state the success of religious mega-events relies on managing logistical challenges while honoring the event's religious and cultural importance, guaranteeing a seamless operation and a spiritually fulfilling experience for all participants. |
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