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Defining the success determinants for hosting a religious mega-event : Lessons from the "World Youth Day event"

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Resumo:World Youth Day event (or WYD) is considered to be the biggest religious gathering, specifically for young people, drawing hundreds of thousands (even millions) of attendees. Given that, ‘WYD’ offers a thorough case study that captures the crucial components ensuring the success of a religious mega event. This dissertation aims to answer the question: “What are the success determinants for hosting a religious mega-event?” by analyzing the “World Youth Day” event and its continuous progress with the purpose of creating recommendations for planning a successful religious mega-event. This dissertation discusses the various components of the mega-events industry, religious events and tourism, events volunteering and destination branding through mega-events; Together with examples from the last 10 years of ‘WYD’ events to obtain relevant and recent literature. A qualitative method was used to achieve the objectives, several interviews were conducted with the participation of ‘WYD Lisbon 2023’ attendees. A data triangulation method was applied to ensure strong results by collecting a wider range of data for analysis. Key factors were extracted from the data analysis which ultimately led to elaborating a framework of recommendations for planning a successful mega event. The findings drawn mainly state the success of religious mega-events relies on managing logistical challenges while honoring the event's religious and cultural importance, guaranteeing a seamless operation and a spiritually fulfilling experience for all participants.
Autores principais:Godinho, Iris Andrade
Assunto:Events Religião -- Religion Mega-events Voluntariado -- Volunteering Host destination Host community Peregrinação -- Pilgrimage Evento Megaeventos Destino anfitrião Comunidade anfitriã
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE

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