Publicação
Vivafit: a women-only fitness concept analysis of the internationalization process
| Resumo: | Globalization is a recent phenomenon that is pushing markets’ interdependency exponentially. To keep up with this trend, businesses are forced to expand operations due to diverse reasons. However, internationalization is a challenging step for the life of a business and this, many times, is retained by not knowing where to start. Although the research in international business has been growing along the globalization process, I found a lack of practical information that can help companies with little knowledge on the topic to take their companies abroad. As an attempt to provide this practical information to other Portuguese companies, I started by identifying one that currently has operations abroad and therefore analysed it. For this analysis, I conducted two interviews and researched articles about the company in order to obtain all the necessary information, as well as collected several theories and models developed by academics considered in international business studies. After connecting theoretical approaches to this real case, I was able to identify the stronger and weaker points of the internationalization process carried out by the company. Therefore, as a result, I used this information as a basis to create a practical framework that may help Portuguese companies to expand their businesses |
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| Autores principais: | Carlos, Beatriz Pinto |
| Assunto: | International management Internationalization process Fitness franchising Market interdependency Gestão internacional Internacionalização das empresas Prática desportiva Franchising Estudo de casos Portugal Processos de internacionalização Franchising de ginásios Interdependência de mercados |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Globalization is a recent phenomenon that is pushing markets’ interdependency exponentially. To keep up with this trend, businesses are forced to expand operations due to diverse reasons. However, internationalization is a challenging step for the life of a business and this, many times, is retained by not knowing where to start. Although the research in international business has been growing along the globalization process, I found a lack of practical information that can help companies with little knowledge on the topic to take their companies abroad. As an attempt to provide this practical information to other Portuguese companies, I started by identifying one that currently has operations abroad and therefore analysed it. For this analysis, I conducted two interviews and researched articles about the company in order to obtain all the necessary information, as well as collected several theories and models developed by academics considered in international business studies. After connecting theoretical approaches to this real case, I was able to identify the stronger and weaker points of the internationalization process carried out by the company. Therefore, as a result, I used this information as a basis to create a practical framework that may help Portuguese companies to expand their businesses |
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