Publicação
Designing transformative tourism experiences: An empirical study of service providers’ strategies and challenges
| Resumo: | This thesis examines the factors that affect transformative experience design, value co-creation and their outcomes, in the context of transformative tourism. It contributes to the existing literature by adopting a quantitative research method, surveying transformative tourism service providers, unlike most previous research in this field to this date, which has been conceptual and customer oriented. The results from the survey are analyzed on both micro- and macro-levels. On the micro-level, only some of the hypothesized relationships were found to be significant. Activities and human capital affect transformative experience design, sensory experience and activities affect co-creation, and transformative experience design affects self-change. Various possible explanations for these (dis)correlations are offered and their implications are discussed. On the macro-level, the findings are interpreted within the broader framework of the stages of the experience and transformation economy, and the outcome challenges the conceptual assertions of a ‘co-created transformative experience’. Accordingly, transformative tourism service providers have not yet found a way to fully integrate co-creation and transformative experience design, reflected in a fragmented application of resources and triggers. Therefore, the desired transition to the experience economy 3.0, known as the transformation economy, should be approached as work-in- progress. This paper is the first to the author’s knowledge to provide empirical evidence of that sort, and consequentially, serves as a strong base for future explorations of transformative experience design, value co-creation, and their dynamics in the context of transformative tourism. |
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| Autores principais: | Atari, Jonathan |
| Assunto: | Transformative tourism Experience design Modelos de equações estruturais -- Structural equation models Transformation economy Value co-creation Service provider perspective Turismo transformativo Design de experiência Economia de transformação Cocriação de valor Perspetiva do prestador de serviços |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | This thesis examines the factors that affect transformative experience design, value co-creation and their outcomes, in the context of transformative tourism. It contributes to the existing literature by adopting a quantitative research method, surveying transformative tourism service providers, unlike most previous research in this field to this date, which has been conceptual and customer oriented. The results from the survey are analyzed on both micro- and macro-levels. On the micro-level, only some of the hypothesized relationships were found to be significant. Activities and human capital affect transformative experience design, sensory experience and activities affect co-creation, and transformative experience design affects self-change. Various possible explanations for these (dis)correlations are offered and their implications are discussed. On the macro-level, the findings are interpreted within the broader framework of the stages of the experience and transformation economy, and the outcome challenges the conceptual assertions of a ‘co-created transformative experience’. Accordingly, transformative tourism service providers have not yet found a way to fully integrate co-creation and transformative experience design, reflected in a fragmented application of resources and triggers. Therefore, the desired transition to the experience economy 3.0, known as the transformation economy, should be approached as work-in- progress. This paper is the first to the author’s knowledge to provide empirical evidence of that sort, and consequentially, serves as a strong base for future explorations of transformative experience design, value co-creation, and their dynamics in the context of transformative tourism. |
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