Publicação
Exploration of on compliance strategy of TN PV certification service
| Resumo: | TN has more than 150 locations in more than 70 countries around the world. During its 154 years of development, TN has continued to expand its services and improve its services in the fields of inspection, testing, certification and assessment. In the field of global photovoltaic certification, TN has completed more than 80GW of global photovoltaic products and photovoltaic system evaluation services by 2023. Since entering the Chinese market in 2009, the group has led the global PV product certification market with steady annual growth. This paper firstly outlines the current status of the global PV market and certification field as well as the current status of competitive strategy research on the basis of a detailed compendium and review of relevant research literature at home and abroad. Then, it elaborates and analyzes the theoretical foundations that affect the competitive strategy of enterprises, and puts forward hypotheses to introduce the corresponding research tools and methods. Next, the characteristics of the PV certification market are analyzed through the Porter's Five Forces model; using the CPM matrix, TN's main competitors in the field of PV certification are identified, and the competitive behaviors of these competitors are analyzed. Next, a SWOT analysis of TN was conducted to thoroughly examine the group's competitive position in the PV certification market and the competitive strategies adopted. After an in-depth study, it is found that TN's leading position in the field of PV certification is mainly due to its differentiated competition, which successfully distances it from its rivals. It concludes with specific planning measures and some related recommendations. |
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| Autores principais: | Lijuan Chen |
| Assunto: | Photovoltaic certification Competitive strategy Differentiation Porter's five forces model Certificação fotovoltaica Estratégia competitiva Diferenciação Modelo das cinco forças de Porter |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | TN has more than 150 locations in more than 70 countries around the world. During its 154 years of development, TN has continued to expand its services and improve its services in the fields of inspection, testing, certification and assessment. In the field of global photovoltaic certification, TN has completed more than 80GW of global photovoltaic products and photovoltaic system evaluation services by 2023. Since entering the Chinese market in 2009, the group has led the global PV product certification market with steady annual growth. This paper firstly outlines the current status of the global PV market and certification field as well as the current status of competitive strategy research on the basis of a detailed compendium and review of relevant research literature at home and abroad. Then, it elaborates and analyzes the theoretical foundations that affect the competitive strategy of enterprises, and puts forward hypotheses to introduce the corresponding research tools and methods. Next, the characteristics of the PV certification market are analyzed through the Porter's Five Forces model; using the CPM matrix, TN's main competitors in the field of PV certification are identified, and the competitive behaviors of these competitors are analyzed. Next, a SWOT analysis of TN was conducted to thoroughly examine the group's competitive position in the PV certification market and the competitive strategies adopted. After an in-depth study, it is found that TN's leading position in the field of PV certification is mainly due to its differentiated competition, which successfully distances it from its rivals. It concludes with specific planning measures and some related recommendations. |
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