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ChatGPT recommendation system for retail shops

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Detalhes bibliográficos
Resumo:The rapid growth of e-commerce platforms has emphasized the significance of personalized recommendation systems in enhancing user engagement and satisfaction. This dissertation presents the development and evaluation of an innovative Product Recommendation System that leverages advanced Artificial Intelligence (AI) techniques to provide tailored product suggestions. The primary objective is to create a user-centric experience by integrating an AI assistant, enabling natural and interactive interactions. Through a comprehensive survey conducted to understand customer behaviours while purchasing products using AI, the study aims to assess the system's effectiveness in delivering accurate recommendations and providing a seamless purchasing experience. This document contributes to the field by showcasing the practical implementation of AI-driven recommendation systems, highlighting their potential to transform e-commerce interactions.
Autores principais:Duwadi, Saroj
Assunto:Inteligência artificial -- Artificial intelligence Retail business Comércio eletrónico -- E-commerce Personalized recommendation systems Machine learning ChatGPT Negócios de varejo Sistemas de recomendação personalizados Aprendizado de máquina
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE
Descrição
Resumo:The rapid growth of e-commerce platforms has emphasized the significance of personalized recommendation systems in enhancing user engagement and satisfaction. This dissertation presents the development and evaluation of an innovative Product Recommendation System that leverages advanced Artificial Intelligence (AI) techniques to provide tailored product suggestions. The primary objective is to create a user-centric experience by integrating an AI assistant, enabling natural and interactive interactions. Through a comprehensive survey conducted to understand customer behaviours while purchasing products using AI, the study aims to assess the system's effectiveness in delivering accurate recommendations and providing a seamless purchasing experience. This document contributes to the field by showcasing the practical implementation of AI-driven recommendation systems, highlighting their potential to transform e-commerce interactions.