Publicação
Employer branding of Infotel: a close collaboration between marketing and human resources
| Resumo: | In a tight market context, faced with shortages of profiles and an increased competition, the recruitment of IT profiles in France is becoming difficult. Thus, the implementation of a HR marketing strategy is now a significant factor for the company to recruit candidates and retain current ones. In this thesis, we will see that a close collaboration between the marketing department and the human resources department, allows the company a better employer branding, increases the number of recruited candidates and reduces the turnover rate. It outlines the situation of a specific Information Technology Services Company (ITSC) in France. This work targets bachelor or master marketing students who are interested in IT, new technologies and international markets. In order to fully resolve this study, additional research needs to be done by the students. In this case study, several key elements relating to France, ITSC and the specific company, Infotel, are presented. Students need to evaluate the HR marketing strategy that Infotel has established and they also need to worry about where the business should go to continue to thrive. In parallel, literature review provides a better understanding about ITSC market in France and the environment in which they operate. This part also covers various important concepts such as HR marketing, employing branding and the war for talents. Lastly, the resolution of this case study allows students to better understand the IT services market, the French environment in which they operate and the new challenges these companies have to face. |
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| Autores principais: | Mayet, Camille Anne-Sophie |
| Assunto: | Employer branding Recruitment Human resources HR marketing Information technology services company Marketing Tecnologia da informação Empresa de serviços Recursos humanos Trabalho de projeto França |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | In a tight market context, faced with shortages of profiles and an increased competition, the recruitment of IT profiles in France is becoming difficult. Thus, the implementation of a HR marketing strategy is now a significant factor for the company to recruit candidates and retain current ones. In this thesis, we will see that a close collaboration between the marketing department and the human resources department, allows the company a better employer branding, increases the number of recruited candidates and reduces the turnover rate. It outlines the situation of a specific Information Technology Services Company (ITSC) in France. This work targets bachelor or master marketing students who are interested in IT, new technologies and international markets. In order to fully resolve this study, additional research needs to be done by the students. In this case study, several key elements relating to France, ITSC and the specific company, Infotel, are presented. Students need to evaluate the HR marketing strategy that Infotel has established and they also need to worry about where the business should go to continue to thrive. In parallel, literature review provides a better understanding about ITSC market in France and the environment in which they operate. This part also covers various important concepts such as HR marketing, employing branding and the war for talents. Lastly, the resolution of this case study allows students to better understand the IT services market, the French environment in which they operate and the new challenges these companies have to face. |
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