Publicação
Consumer self-construal and Artificial Intelligence in Museums
| Resumo: | Technologies, such as Artificial Intelligence are increasingly surpassing services and becoming a reality amongst artists and Museums. This Research aims to understand the relationship between Self-construal and Serious leisure with AI-Enabled visitor experiences with Meaningfulness as a moderator. Thus, a conceptual framework and four hypotheses were elaborated. The research is based on primary data, obtained through a questionnaire containing 186 valid answers and focusing on visitors experience in MoMA during the past year. The results show strong relationships between individuals’ self-construal and AIEnabled visitor experiences, as well as Self-construal and Serious leisure. The study suggests Museum Institutions to consider meaningfulness when providing AI experiences as it has an influence in Serious leisure activities. |
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| Autores principais: | Paisana, Maria Freire Pedroso |
| Assunto: | Inteligência artificial -- Artificial intelligence Museu -- Museum Visitor experience Serious leisure Self-construal Meaningfulness Experiência do visitante Lazer sério Autoconceito Significância |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Technologies, such as Artificial Intelligence are increasingly surpassing services and becoming a reality amongst artists and Museums. This Research aims to understand the relationship between Self-construal and Serious leisure with AI-Enabled visitor experiences with Meaningfulness as a moderator. Thus, a conceptual framework and four hypotheses were elaborated. The research is based on primary data, obtained through a questionnaire containing 186 valid answers and focusing on visitors experience in MoMA during the past year. The results show strong relationships between individuals’ self-construal and AIEnabled visitor experiences, as well as Self-construal and Serious leisure. The study suggests Museum Institutions to consider meaningfulness when providing AI experiences as it has an influence in Serious leisure activities. |
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