Publicação
A multidisciplinary approach on destination image construct
| Resumo: | Destination image has a significant theoretical and practical contribution in tourism. Since the last four decades conceptual and empirical studies concerning this topic have been conducted. However, there is still a lack of theoretical framework due to the complex and multiple construct of destination image. This paper presents work in progress towards the development of a destination image model and intends to be a reflective thinking concerning image and destination image research. A review is provided and a way towards a theoretical framework based on an alternative approach is presented. Following the assumption that destination image construct is ambiguous a broader understanding grounded on a multidisciplinary approach is required. Recommendations are made for using this holistic conception on destination image research, aiming to a future development of an integrative model to be applied on the Alqueva Lake, the largest man-made lake of Europe, located in the south of Portugal. |
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| Autores principais: | Correia, Antónia |
| Outros Autores: | Kozak, Metin; Rodrigues, Ana Isabel |
| Assunto: | Tourism Destination image Multidisciplinary approach |
| Ano: | 2011 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | Destination image has a significant theoretical and practical contribution in tourism. Since the last four decades conceptual and empirical studies concerning this topic have been conducted. However, there is still a lack of theoretical framework due to the complex and multiple construct of destination image. This paper presents work in progress towards the development of a destination image model and intends to be a reflective thinking concerning image and destination image research. A review is provided and a way towards a theoretical framework based on an alternative approach is presented. Following the assumption that destination image construct is ambiguous a broader understanding grounded on a multidisciplinary approach is required. Recommendations are made for using this holistic conception on destination image research, aiming to a future development of an integrative model to be applied on the Alqueva Lake, the largest man-made lake of Europe, located in the south of Portugal. |
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