Publicação
Destination Image(s) Formed of the Alentejo Litoral/Southwest Region from the Experience of Participating in the MEOSUDOESTE Music Festival
| Resumo: | The central objective of the study that is based on this article is to characterize the destination image(s) formed by festivalgoers about the Alentejo Litoral/Southwest region based on their experience of participating in the (MEO) Sudoeste festival. We analysed the answers, of a qualitative and quantitative nature, given by a sample of 122 festivalgoers on June 2018, 11 months after their participation in the 2017 edition of the festival. The dimensions under study were the object of combined analysis with T-LAB and webQDA software packages. The results seem to show that the images conceived are very conditioned by the sporadic relationship that the festivalgoers maintain with the territory surrounding the festival grounds. There are distinctive elements of the territory that do not emerge in the shared images, bordering on the predominant idea of beautiful beaches. |
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| Autores principais: | Rodrigues, Ana Isabel |
| Outros Autores: | Saúde, Sandra |
| Assunto: | Destination image Music Festival Impacts Festival de música Imagem de destino turístico Indexação Scopus/WoS |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | outro |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | The central objective of the study that is based on this article is to characterize the destination image(s) formed by festivalgoers about the Alentejo Litoral/Southwest region based on their experience of participating in the (MEO) Sudoeste festival. We analysed the answers, of a qualitative and quantitative nature, given by a sample of 122 festivalgoers on June 2018, 11 months after their participation in the 2017 edition of the festival. The dimensions under study were the object of combined analysis with T-LAB and webQDA software packages. The results seem to show that the images conceived are very conditioned by the sporadic relationship that the festivalgoers maintain with the territory surrounding the festival grounds. There are distinctive elements of the territory that do not emerge in the shared images, bordering on the predominant idea of beautiful beaches. |
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