Publicação
Film-induced tourism and promotion of tourist destinations: An exploratory approach
| Resumo: | The film tourism business incorporates a series of activities. The development of destination marketing campaigns to promote films, while, increasingly, common initiatives between DMOs and filmmakers to promote films and tourist destinations. In several situations, a film or a documentary can prove to be a crucial element of communica-tion and dissemination of a country, a city or a territory. These cinematographic imag-es can influence consumers' decisions regarding their motivations to visit the places where the films were recorded. Tourism and cinema may represent a common element in favour of regional development and community feeling (e.g. a film about the histo-ry or culture of a population). The present study, in an exploratory approach, intends to understand the phenomenon and the importance of film tourism as a preponderant element in the management of territories (i.e. tourist destinations). Therefore, semi-structured interviews were carried out to define the object of study. Future studies, through a quantitative approach, should allow a greater generalization of results. |
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| Autores principais: | Sousa, Bruno Barbosa |
| Outros Autores: | Abreu, João; Santos, Lara Marisa; Figueira, Ana |
| Assunto: | Business & Management / Business Science Reference / Hospitality Travel & Tourism Management / Hospitality Travel and Tourism Management |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | capítulo de livro |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | The film tourism business incorporates a series of activities. The development of destination marketing campaigns to promote films, while, increasingly, common initiatives between DMOs and filmmakers to promote films and tourist destinations. In several situations, a film or a documentary can prove to be a crucial element of communica-tion and dissemination of a country, a city or a territory. These cinematographic imag-es can influence consumers' decisions regarding their motivations to visit the places where the films were recorded. Tourism and cinema may represent a common element in favour of regional development and community feeling (e.g. a film about the histo-ry or culture of a population). The present study, in an exploratory approach, intends to understand the phenomenon and the importance of film tourism as a preponderant element in the management of territories (i.e. tourist destinations). Therefore, semi-structured interviews were carried out to define the object of study. Future studies, through a quantitative approach, should allow a greater generalization of results. |
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