Publicação
Slow living and slow travel - Opportunities to explore in Alentejo (Portugal)
| Resumo: | Purpose:The principal objective of this article is to present an exploratory analysis of the evolution of the slow living and slow travel in the context of social change within the slow movement paradigm. Additionally, the article seeks to understand slow travel and slow tourism as new market segments for tourism business and to explore the potential of the Alentejo region(Portugal)as an attractive territory for this lifestyle.Methodology/Approach:Based on a preliminary study of a research project that is still in development and which began with an international co-creation project (DEMOLA), the conceptualisation process and exploratory work were based on: (i) bibliographical research and literature review; (ii) exploratory interviews withproject ́s partners andlocaltourism stakeholders; (iii) a workshop with an organisation representing the Slow movement in Portugal.Findings:The results indicate that the Alentejo region has a distinctive set of resources that position it favourably in relation to the slow movement philosophy. Tourists seeking accommodation are motivated by a desire to find their balance and well-being. Similarly, customers are interested in experiencing local gastronomy, which is often associated with the concept of slow food. The decision to relocate to the Alentejo is often driven by a desire for a high quality of life and a tranquil environment for families. The region is therefore well-positioned to serve as a destination where individuals can enjoy a slower pace of life.Research Limitation/implication: The results of this research can help to better understand how to develop products, strategies and cooperation networks to promote the image of the Alentejo region as a slow living and slow travel destination in a context ofsustainable development practices.Originality/Value of paper:This article is based in an exploratory study and aims to present the first results of research into the potential of slow living and slow travel in the Alentejo regionand can be a start point for the development of slowness strategies based on stakeholders cooperation, contributing eventually for slow cities certification. |
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| Autores principais: | Amaral, Marta |
| Assunto: | Alentejo DEMOLA Slow living Slow travel Time Quality of life |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | Purpose:The principal objective of this article is to present an exploratory analysis of the evolution of the slow living and slow travel in the context of social change within the slow movement paradigm. Additionally, the article seeks to understand slow travel and slow tourism as new market segments for tourism business and to explore the potential of the Alentejo region(Portugal)as an attractive territory for this lifestyle.Methodology/Approach:Based on a preliminary study of a research project that is still in development and which began with an international co-creation project (DEMOLA), the conceptualisation process and exploratory work were based on: (i) bibliographical research and literature review; (ii) exploratory interviews withproject ́s partners andlocaltourism stakeholders; (iii) a workshop with an organisation representing the Slow movement in Portugal.Findings:The results indicate that the Alentejo region has a distinctive set of resources that position it favourably in relation to the slow movement philosophy. Tourists seeking accommodation are motivated by a desire to find their balance and well-being. Similarly, customers are interested in experiencing local gastronomy, which is often associated with the concept of slow food. The decision to relocate to the Alentejo is often driven by a desire for a high quality of life and a tranquil environment for families. The region is therefore well-positioned to serve as a destination where individuals can enjoy a slower pace of life.Research Limitation/implication: The results of this research can help to better understand how to develop products, strategies and cooperation networks to promote the image of the Alentejo region as a slow living and slow travel destination in a context ofsustainable development practices.Originality/Value of paper:This article is based in an exploratory study and aims to present the first results of research into the potential of slow living and slow travel in the Alentejo regionand can be a start point for the development of slowness strategies based on stakeholders cooperation, contributing eventually for slow cities certification. |
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