Publicação
Color grading: influences and differences between cinema and advertisement
| Resumo: | Cinema depends on many areas of work, the academic studies I took led to an interest in the final process of a movie assembly line, namely, color correction. Many are the companies that in the last 30 years developed around this area of work. Cinema and Advertisement became dependent on this creative practice which role accompanied by the direction of photography and the art direction create the aesthetic of a product. Two different worlds are lumped together by one creative process; commercials and movies became aesthetically more appealing but at the same time more indiscernible, what are the relations? What are the differences? |
|---|---|
| Autores principais: | Ambrogi, Paride |
| Assunto: | Cinema, imagem Publicidade Cor, aplicação Advertisement Color grading Cinema Image |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Científico do Instituto Politécnico de Lisboa |
| Resumo: | Cinema depends on many areas of work, the academic studies I took led to an interest in the final process of a movie assembly line, namely, color correction. Many are the companies that in the last 30 years developed around this area of work. Cinema and Advertisement became dependent on this creative practice which role accompanied by the direction of photography and the art direction create the aesthetic of a product. Two different worlds are lumped together by one creative process; commercials and movies became aesthetically more appealing but at the same time more indiscernible, what are the relations? What are the differences? |
|---|