Publicação
Modeling consumer preferences for Electric Vehicles: an exploratory study
| Resumo: | This paper presents the analysis of c onsumer preferences for Electric Vehicles (EVs), based on the choice within a defined set of vehicles: gasoline, diesel, hybrid, plug- in hybrid or fully electric. The study aims at understanding what the consumer preferences for EVs in Portugal are. The analysis incorporated two methods, Multicriteria Decision Analysis (MCDA) and Conjoint A nalysis. A survey on stated preferences was implemented in order to collect the informa tion required to feed the two methods, from 252 consumers. The criteria selected to charac terize each vehicle (purchase price, range, fuel consumption and CO 2 emissions) were based on a previous survey. The results show that consumers in general are not likely to adopt EVs. Fuel consumption was considered the most relevant criterion, overcoming th e purchase price. Lastly, the existence of privileges for EV owners is not valued as a significant advantage of purchasing an EV. |
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| Autores principais: | Oliveira, Gabriela D. |
| Outros Autores: | Dias, Luís C.; Sarabando, Paula |
| Assunto: | Electric vehicles Consumer preferences MCDA Conjoint Analysis |
| Ano: | 2013 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Viseu |
| Idioma: | português |
| Origem: | Repositório Científico do Instituto Politécnico de Viseu |
| Resumo: | This paper presents the analysis of c onsumer preferences for Electric Vehicles (EVs), based on the choice within a defined set of vehicles: gasoline, diesel, hybrid, plug- in hybrid or fully electric. The study aims at understanding what the consumer preferences for EVs in Portugal are. The analysis incorporated two methods, Multicriteria Decision Analysis (MCDA) and Conjoint A nalysis. A survey on stated preferences was implemented in order to collect the informa tion required to feed the two methods, from 252 consumers. The criteria selected to charac terize each vehicle (purchase price, range, fuel consumption and CO 2 emissions) were based on a previous survey. The results show that consumers in general are not likely to adopt EVs. Fuel consumption was considered the most relevant criterion, overcoming th e purchase price. Lastly, the existence of privileges for EV owners is not valued as a significant advantage of purchasing an EV. |
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