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Globalization of consumption, lifestyles and 'viral society'

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Resumo:This text discusses the central globalization process of products and services’ consumption, and its influence on social agents’ lifestyles. For instance, drinks, food, information or mall’s goods’ consumption. Some of the phenomena associated with or resulting from global consumption are as follows: post-salariat, hyper-consumption, hypoconsumption, hegemonic and counter-hegemonic consumption, citizenship of consumption, polyphony of consumption, consumption traps and the recent 'viral consumption’ and ‘viral lifestyle’, originated within the Covid-19 pandemic. This new situation of health and social crisis generates anti-pandemic resistances. One strategy of resistance occurs via the consumption of information, which, among other activities, has increased exponentially in cyberspace and cybertime, due to the social pressure exerted by Corona virus. In this perspective, today we are witnessing the transformation of insufficient or inflated information’s consumption about Covid-19, into more profound, pertinent and useful knowledge about this pandemic.
Autores principais:Andrade, Pedro José de Oliveira
Assunto:Globalization of consumption Viral society Viral consumption Viral lifestyles Knowledge flows Globalização do consumo Sociedade viral Consumo viral Estilos de vida virais Fluxos de conhecimento Globalization of consumption, viral society
Ano:2021
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho
Descrição
Resumo:This text discusses the central globalization process of products and services’ consumption, and its influence on social agents’ lifestyles. For instance, drinks, food, information or mall’s goods’ consumption. Some of the phenomena associated with or resulting from global consumption are as follows: post-salariat, hyper-consumption, hypoconsumption, hegemonic and counter-hegemonic consumption, citizenship of consumption, polyphony of consumption, consumption traps and the recent 'viral consumption’ and ‘viral lifestyle’, originated within the Covid-19 pandemic. This new situation of health and social crisis generates anti-pandemic resistances. One strategy of resistance occurs via the consumption of information, which, among other activities, has increased exponentially in cyberspace and cybertime, due to the social pressure exerted by Corona virus. In this perspective, today we are witnessing the transformation of insufficient or inflated information’s consumption about Covid-19, into more profound, pertinent and useful knowledge about this pandemic.