Publicação
Development of a marketing automation platform to integrate online e-commerce services
| Resumo: | E-commerce is continuously expanding which increases market competitiveness. With the increase of plat-forms arrives a need to stand out from the competition, thus creating the necessity to improve marketing strate-gies. Marketing strategies, such as creating personalized birthday emails or registration welcome-emails cannot be done in the traditional way. This idea of creating custom services like sending user-specific emails creates the need for a marketing automation solution. Following this need, its proposed the development of a marketing automation platform with integration with a machine learning engine. This system will be hosted on a cloud and will automate marketing campaigns and provide dents with results from machine learning models. |
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| Autores principais: | Gonçalves, Diogo Alexandre Domingues |
| Assunto: | Marketing Automation Software architecture Web services Representational state transfer (REST) e-commerce Cloud computing Marketing Automático Arquitetura de software Serviços web e-comércio |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| Resumo: | E-commerce is continuously expanding which increases market competitiveness. With the increase of plat-forms arrives a need to stand out from the competition, thus creating the necessity to improve marketing strate-gies. Marketing strategies, such as creating personalized birthday emails or registration welcome-emails cannot be done in the traditional way. This idea of creating custom services like sending user-specific emails creates the need for a marketing automation solution. Following this need, its proposed the development of a marketing automation platform with integration with a machine learning engine. This system will be hosted on a cloud and will automate marketing campaigns and provide dents with results from machine learning models. |
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