Publicação
Bayesian–Nash equilibria in theory of planned behaviour
| Resumo: | The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy. |
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| Autores principais: | Almeida, Leandro S. |
| Outros Autores: | Cruz, José Fernando A.; Ferreira, Helena Isabel dos Santos Ribeiro; Pinto, Alberto |
| Assunto: | game theory theory of planned behaviour decision-makin decision-making |
| Ano: | 2011 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| Resumo: | The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy. |
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