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Bayesian–Nash equilibria in theory of planned behaviour

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Bibliographic Details
Summary:The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.
Main Authors:Almeida, Leandro S.
Other Authors:Cruz, José Fernando A.; Ferreira, Helena Isabel dos Santos Ribeiro; Pinto, Alberto
Subject:game theory theory of planned behaviour decision-makin decision-making
Year:2011
Country:Portugal
Document type:article
Access type:restricted access
Associated institution:Universidade do Minho
Language:English
Origin:RepositóriUM - Universidade do Minho
Description
Summary:The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.