Publicação

Assessing household electricity consumers’ willingness to load shift

Detalhes bibliográficos
Resumo:	This paper focuses on the acceptance and motivations towards load shifting programs in the household sector. The research is based on a questionnaire addressing the Portuguese population and aiming to better understand the willingness to engage in load shifting, the main motivations for this, and the acceptance of automatic control systems to improve responsiveness to prices changes. The willingness to load shift electricity was then assumed as a proxy for the availability of the respondents to engage in a demand response (DR) program. The results show that most respondents would consider the engagement in DR and that the economic benefits are still the main driver. However, environmental concerns and even contribution towards reducing importations for the country emerge also as important motivations in particular for younger respondents. The study concludes also on the need to improve communication on DR programs and overcome the consumers' inertia that still exists and prevent more effective participation in the electricity market.
Autores principais:	Ferreira, Paula Varandas
Outros Autores:	Rocha, Ana; Araújo, Maria Madalena Teixeira de
Assunto:	Demand response Survey Portugal Flexibility Consumers' inertia
Ano:	2022
País:	Portugal
Tipo de documento:	comunicação em conferência
Tipo de acesso:	acesso aberto
Instituição associada:	Universidade do Minho
Idioma:	inglês
Origem:	RepositóriUM - Universidade do Minho

Descrição
Resumo:	This paper focuses on the acceptance and motivations towards load shifting programs in the household sector. The research is based on a questionnaire addressing the Portuguese population and aiming to better understand the willingness to engage in load shifting, the main motivations for this, and the acceptance of automatic control systems to improve responsiveness to prices changes. The willingness to load shift electricity was then assumed as a proxy for the availability of the respondents to engage in a demand response (DR) program. The results show that most respondents would consider the engagement in DR and that the economic benefits are still the main driver. However, environmental concerns and even contribution towards reducing importations for the country emerge also as important motivations in particular for younger respondents. The study concludes also on the need to improve communication on DR programs and overcome the consumers' inertia that still exists and prevent more effective participation in the electricity market.