Publicação
Internacional fashion fairs
| Resumo: | This paper analyzes the concepts related to Fashion Brands in a global context, studying the existing concepts on International Trade, seeks to identify how these brands are structured and how do they trade their products, trying to identify strategies used by some brands in Fashion shows, and so establish an ideal structure to be adopted in participating in international fashion fairs. |
|---|---|
| Autores principais: | Lindemann, Elisângela |
| Outros Autores: | Broega, A. C. |
| Assunto: | International trade fairs Fashion brand Globalization World market |
| Ano: | 2012 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| Resumo: | This paper analyzes the concepts related to Fashion Brands in a global context, studying the existing concepts on International Trade, seeks to identify how these brands are structured and how do they trade their products, trying to identify strategies used by some brands in Fashion shows, and so establish an ideal structure to be adopted in participating in international fashion fairs. |
|---|