Publicação
The harmonious coexistence of sound and image for efficient audiovisual communication: the case of Kairos Communications LTD
| Resumo: | The present report is the result of a three-month traineeship at the Kairos Communications LTD in Maynooth, Ireland, which has long experience in cultural and religious sound and video productions, being an opportunity to practice audio-visual and multimedia knowledge acquired at the University of Minho. Although the traineeship was focused on production and post-production of contents, the Kairos Outside Broadcasting Unit was a big asset to improve technical skills. Based on the empirical experience acquired in the internship, this report is focused on the harmonious coexistence of sound and image for an efficient audio-visual communication. Sound and image corelates with each other as complementary elements in many digital media contents of today’s different digital platforms and applications. The increasing access to smartphones with great capabilities to record, edit ad share sound and image has turn most of the users into content producers, so that today, any cultural, politic, or social event has most probably someone catching sound or image. From the knowledge acquired with the research, an overview on the development of communication in the Democratic Republic of Congo is presented. Oral tradition has been the instrument to pass on knowledge to younger generations or convey information to the public. The development of communication in the Democratic Republic of Congo is linked to the former colonial power (Belgium) and France. France provided formation as well as equipment to update former radio journalists to the television that had been invading most of the world as an instrument of national pride. In fact, the development of media, mostly the radiobroadcast in the beginning, and then the television, was a great instrument of political propaganda for the newly independent African countries. Every country setup a radiobroadcast to free oneself from any other dependency. It was conceived as a great instrument to disseminate ideologies to the population. The forms of communication (verbal, non-verbal, written, etc.), the power and revolution of words and images in the world and in Africa, and the evolution in Congo, from oral to digital communication, are the focus of this report, which tries to understand what had led the Democratic Republic of Congo to the new media environment and where word and image intermingle |
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| Autores principais: | Benoît-Serge, Tsunda Mulemba |
| Assunto: | Sound and image Audio-visual communication Editing Media power Som e imagem Comunicação audiovisual Edição Poder dos média |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| Resumo: | The present report is the result of a three-month traineeship at the Kairos Communications LTD in Maynooth, Ireland, which has long experience in cultural and religious sound and video productions, being an opportunity to practice audio-visual and multimedia knowledge acquired at the University of Minho. Although the traineeship was focused on production and post-production of contents, the Kairos Outside Broadcasting Unit was a big asset to improve technical skills. Based on the empirical experience acquired in the internship, this report is focused on the harmonious coexistence of sound and image for an efficient audio-visual communication. Sound and image corelates with each other as complementary elements in many digital media contents of today’s different digital platforms and applications. The increasing access to smartphones with great capabilities to record, edit ad share sound and image has turn most of the users into content producers, so that today, any cultural, politic, or social event has most probably someone catching sound or image. From the knowledge acquired with the research, an overview on the development of communication in the Democratic Republic of Congo is presented. Oral tradition has been the instrument to pass on knowledge to younger generations or convey information to the public. The development of communication in the Democratic Republic of Congo is linked to the former colonial power (Belgium) and France. France provided formation as well as equipment to update former radio journalists to the television that had been invading most of the world as an instrument of national pride. In fact, the development of media, mostly the radiobroadcast in the beginning, and then the television, was a great instrument of political propaganda for the newly independent African countries. Every country setup a radiobroadcast to free oneself from any other dependency. It was conceived as a great instrument to disseminate ideologies to the population. The forms of communication (verbal, non-verbal, written, etc.), the power and revolution of words and images in the world and in Africa, and the evolution in Congo, from oral to digital communication, are the focus of this report, which tries to understand what had led the Democratic Republic of Congo to the new media environment and where word and image intermingle |
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