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Social interaction design in MMOs

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Detalhes bibliográficos
Resumo:This chapter discusses logics of design implemented within MMO’s to support social interaction. First we try to understand how designers attract players to games that request constant collaboration and cooperation actions to play and progress, and then how do they maintain the interest throughout playing. For the first question we discuss in depth the design for social interdependency, as for the second, we present a study on persuasion techniques used in the design of social game mechanics. We’ve used World of Warcraft as our main case study.
Autores principais:Zagalo, Nelson
Outros Autores:Gonçalves, Aníbal
Assunto:Game design Social interaction MMO Persuasion Interdependency Ciências Sociais::Ciências da Comunicação
Ano:2013
País:Portugal
Tipo de documento:capítulo de livro
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho
Descrição
Resumo:This chapter discusses logics of design implemented within MMO’s to support social interaction. First we try to understand how designers attract players to games that request constant collaboration and cooperation actions to play and progress, and then how do they maintain the interest throughout playing. For the first question we discuss in depth the design for social interdependency, as for the second, we present a study on persuasion techniques used in the design of social game mechanics. We’ve used World of Warcraft as our main case study.