Publicação
What is the potential of sustainable luxury in Portugal? A review of the country´s luxury consumers
| Resumo: | Research shows that a new paradigm is emergingin the luxury sectortowards sustainabilityand,with it,consumers’ demands, values and behavior sareshifting.The findings present that,al though luxury consumers are concerned and aware of social and environmental problems, their lack of knowledge about these issues prevents them doing more to act on them. How ever, there is a rising interest from consumersto over come ers’ decision making towards sustainability. |
|---|---|
| Autores principais: | Pinto, Mariana Vasconcelos Morais Costa |
| Assunto: | Luxury Sustainability Portugal Responsible brands |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Research shows that a new paradigm is emergingin the luxury sectortowards sustainabilityand,with it,consumers’ demands, values and behavior sareshifting.The findings present that,al though luxury consumers are concerned and aware of social and environmental problems, their lack of knowledge about these issues prevents them doing more to act on them. How ever, there is a rising interest from consumersto over come ers’ decision making towards sustainability. |
|---|