Publicação
Continuance usage of mobile booking platforms in the travel sector
| Resumo: | The travel sector is growing year by year. Therefore, it is interesting to study on an individual level why people continue to use a mobile booking platform in the travel industry. In this study, we apply the ECM model with the determinants of perceived risk, user interface, word-of-mouth, brand image and perceived enjoyment to understand the continuance usage of mobile booking platforms. A survey was conducted among 255 participants with a focus on Belgium. Based on the level of significance, the results emphasize that brand-image, perceived enjoyment, and user interface have the most significant impact on the ECM model. In particular, the word-of-mouth moderator plays an important role. Theoretical and managerial implications and future work are included. |
|---|---|
| Autores principais: | Meerbeek, Kevin Van |
| Assunto: | Continuance usage Mobile booking platforms Travel industry Expectation - confirmation model |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The travel sector is growing year by year. Therefore, it is interesting to study on an individual level why people continue to use a mobile booking platform in the travel industry. In this study, we apply the ECM model with the determinants of perceived risk, user interface, word-of-mouth, brand image and perceived enjoyment to understand the continuance usage of mobile booking platforms. A survey was conducted among 255 participants with a focus on Belgium. Based on the level of significance, the results emphasize that brand-image, perceived enjoyment, and user interface have the most significant impact on the ECM model. In particular, the word-of-mouth moderator plays an important role. Theoretical and managerial implications and future work are included. |
|---|