Publicação
Sports Mega-Events Controversies’ Impact on the Main Triad’s Image: Crisis-Management Moderator Effect
| Resumo: | Sports mega-events face crises that capture significant media attention, demanding actions to protect their reputation. This study aims to acknowledge how crisis management moderates the sports mega-events' controversies on the events’ main triad (host country, organization entity, and event) image. A total of 7,588 online comments were collected from YouTube to acknowledge the user perceptions and reactions to the crisis management press conference before the 2022 Qatar World Cup kick-off. Data were analysed using text mining and PLS-SEM. Results suggest that controversies unrelated to the event’s performance do not negatively impact its image, while crisis management positively moderates the impact of controversies on the host country's image. This study provides valuable insights for crisis managers, emphasizing the need to prioritize strategies to mitigate the impact of controversies on the organizing entity and host country, underscoring the importance of tailoring crisis management approaches for each stakeholder. |
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| Autores principais: | Reis, Francisco Maria Oliveira Zenha Pereira |
| Assunto: | Sport mega-events controversies crisis management organizing entity image host country image event image SDG 16 - Peace, justice and strong institutions |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Sports mega-events face crises that capture significant media attention, demanding actions to protect their reputation. This study aims to acknowledge how crisis management moderates the sports mega-events' controversies on the events’ main triad (host country, organization entity, and event) image. A total of 7,588 online comments were collected from YouTube to acknowledge the user perceptions and reactions to the crisis management press conference before the 2022 Qatar World Cup kick-off. Data were analysed using text mining and PLS-SEM. Results suggest that controversies unrelated to the event’s performance do not negatively impact its image, while crisis management positively moderates the impact of controversies on the host country's image. This study provides valuable insights for crisis managers, emphasizing the need to prioritize strategies to mitigate the impact of controversies on the organizing entity and host country, underscoring the importance of tailoring crisis management approaches for each stakeholder. |
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