Publicação
How AI Enhances Scarcity and Personalization for Luxury Consumers
| Resumo: | Integration of artificial intelligence (AI) in luxury market provides a huge paradigm shift since it improves perceptions about scarcity, personalization and sustainability. In this study, mechanisms through which to the generation of perception of scarcity, personalisation of the experiences, and sustainability luxury consumption are investigated. AI driven strategies like real time inventory control and personalized communications enable luxury brands to manage product scarcity to keeps up consumer perceptions of having value and feel exclusive It investigates from interactional to psychological level how AI driven customization impacts on customer happiness and loyalty by affecting intrinsic and extrinsic motivations for customers, respectively. Furthermore, the study analyzes how AI can combine exclusivity with sustainability by using the blockchain for traceability, AI driven production systems and also digital fashion solutions to improve the supply chain and to reduce the environmental impacts. Digital transformation based on the introduction of technologies, such as virtual reality (VR) and augmented reality (AR), revives consumer experience via a merger of the values of the traditional luxury with contemporary consumer requirements, thereby improving the consumer experience and brand competitiveness. |
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| Autores principais: | Guedri, Mohamed Bechir |
| Assunto: | Artificial intelligence customer satisfaction customer experience customer engagement scarcity personalization service automation luxury marketing luxury consumers SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Integration of artificial intelligence (AI) in luxury market provides a huge paradigm shift since it improves perceptions about scarcity, personalization and sustainability. In this study, mechanisms through which to the generation of perception of scarcity, personalisation of the experiences, and sustainability luxury consumption are investigated. AI driven strategies like real time inventory control and personalized communications enable luxury brands to manage product scarcity to keeps up consumer perceptions of having value and feel exclusive It investigates from interactional to psychological level how AI driven customization impacts on customer happiness and loyalty by affecting intrinsic and extrinsic motivations for customers, respectively. Furthermore, the study analyzes how AI can combine exclusivity with sustainability by using the blockchain for traceability, AI driven production systems and also digital fashion solutions to improve the supply chain and to reduce the environmental impacts. Digital transformation based on the introduction of technologies, such as virtual reality (VR) and augmented reality (AR), revives consumer experience via a merger of the values of the traditional luxury with contemporary consumer requirements, thereby improving the consumer experience and brand competitiveness. |
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