Publicação
How can small municipalities attract foreign direct Investment? Case study: Cascais
| Resumo: | The Globalization phenomena has connected the world and, today, not only firms compete with each other but also countries and regions. The purpose of this work project is to develop a Framework, which uses both Marketing and Strategy concepts and tools, to allow small municipalities to deliberate and develop the right vision and strategy to attract foreign direct investment. This Framework was applied to the Cascais Municipality. As a case study, a deep macro and micro analysis of Cascais was conducted, enabling a conclusion in regards to its key resources and strategic key activities for FDI attraction. |
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| Autores principais: | Barbosa, Marina Sofia Santos |
| Assunto: | Foreign direct investment (FDI) Strategy Cascais Municipality |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The Globalization phenomena has connected the world and, today, not only firms compete with each other but also countries and regions. The purpose of this work project is to develop a Framework, which uses both Marketing and Strategy concepts and tools, to allow small municipalities to deliberate and develop the right vision and strategy to attract foreign direct investment. This Framework was applied to the Cascais Municipality. As a case study, a deep macro and micro analysis of Cascais was conducted, enabling a conclusion in regards to its key resources and strategic key activities for FDI attraction. |
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