Publicação
Strategic business models in the car provisioning industry - optimizing the car sharing business model: assessment of the car sharing business model
| Resumo: | Car sharing has been the subject of discussion in the context of future mobility. However, many car sharing providers struggle to achieve profitability. This study aims to analyze car sharing and business models in the car provisioning industry to develop concrete recommendations for optimizing the car sharing business model. After conducting a thorough review of all aspects of the car sharing business model, seven recommendations were identified and evaluated. We suggest that implementing dynamic pricing, utilizing vehicles for complementary cases, adding rental/subscription offerings, and preparing for the integration of autonomous vehicles will optimize the business model and ensure future competitiveness. |
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| Autores principais: | Vranken, John |
| Assunto: | Car sharing Business models Business model innovation Sharing economy |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Car sharing has been the subject of discussion in the context of future mobility. However, many car sharing providers struggle to achieve profitability. This study aims to analyze car sharing and business models in the car provisioning industry to develop concrete recommendations for optimizing the car sharing business model. After conducting a thorough review of all aspects of the car sharing business model, seven recommendations were identified and evaluated. We suggest that implementing dynamic pricing, utilizing vehicles for complementary cases, adding rental/subscription offerings, and preparing for the integration of autonomous vehicles will optimize the business model and ensure future competitiveness. |
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