Publicação
Ethical labelling as an attempt to promote ethical consumerism in the food industry
| Resumo: | This research explores the effect of ethical labelling practices on consumer perceptions and purchase intentions in the food industry by means of a systematic literature review. The research presented is two-fold: firstly, the current research status on the topic is investigated and secondly, a qualitative analysis of 68 selected articles is performed. This showed that consumers are willing to use ethical labels to guide them in their purchase decision process, however, frequently they lack understanding of the meanings behind labels. Education and awareness prove to be the drivers to increase the use of ethical labels in the consumer decision-making process. |
|---|---|
| Autores principais: | Wallberg, Henriette Josefine Milly Annouk |
| Assunto: | Food industry Ethical labelling Ethical consumerism Consumer perceptions Systematic literature review |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This research explores the effect of ethical labelling practices on consumer perceptions and purchase intentions in the food industry by means of a systematic literature review. The research presented is two-fold: firstly, the current research status on the topic is investigated and secondly, a qualitative analysis of 68 selected articles is performed. This showed that consumers are willing to use ethical labels to guide them in their purchase decision process, however, frequently they lack understanding of the meanings behind labels. Education and awareness prove to be the drivers to increase the use of ethical labels in the consumer decision-making process. |
|---|