Publicação
Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
| Resumo: | The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ. |
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| Autores principais: | Sillem, Marie-Lou |
| Assunto: | Generation Z Marriage Traditional Models Engagement Ring Market CEMS MIM |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ. |
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