Publicação
Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
| Resumo: | This paper explores the causes that influence the intention to continue using heated tobacco product. These products are gaining popularity due to claims of reduced danger to consumers’ health, which is a major concern amongst active smokers nowadays, but is this the only reason? An adaption of the expectation-confirmation model was used to develop the research model along with other external constructs. The purpose of this research is to understand what is behind the intention of continuing to use the products instead of conventional tobacco products (e.g., cigarettes) by conducting a survey to IQOS smokers, Philip Morris’ heated tobacco product. Based on a sample of 175 Portuguese respondents we conclude that satisfaction and brand trust are the main enhancers of IQOS continuance intention. Additionally, we find that risk perception is not a relevant factor to explain the continuance intention. |
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| Autores principais: | Lopes, Cátia Cristina Araújo |
| Assunto: | Heat-not-burn Heated tobacco products IQOS continuance Expectation confirmation model |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper explores the causes that influence the intention to continue using heated tobacco product. These products are gaining popularity due to claims of reduced danger to consumers’ health, which is a major concern amongst active smokers nowadays, but is this the only reason? An adaption of the expectation-confirmation model was used to develop the research model along with other external constructs. The purpose of this research is to understand what is behind the intention of continuing to use the products instead of conventional tobacco products (e.g., cigarettes) by conducting a survey to IQOS smokers, Philip Morris’ heated tobacco product. Based on a sample of 175 Portuguese respondents we conclude that satisfaction and brand trust are the main enhancers of IQOS continuance intention. Additionally, we find that risk perception is not a relevant factor to explain the continuance intention. |
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