Publicação
Internationalization of Volkswagen group services consulting: the case of Mexico
| Resumo: | This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion. |
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| Autores principais: | Cireddu, Andrea |
| Assunto: | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion. |
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