Publicação
Internationalization of Volkswagen group services consulting: the case of Mexico
| Resumo: | This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion. |
|---|---|
| Autores principais: | Cireddu, Andrea |
| Assunto: | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868414273836810240 |
|---|---|
| author | Cireddu, Andrea |
| author_facet | Cireddu, Andrea |
| author_role | author |
| contributor_name_str_mv | Gomes, Emanuel RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Cireddu, Andrea\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Gomes, Emanuel RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Cireddu, Andrea |
| datacite.date.Accepted.fl_str_mv | 2024-06-21T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-02-20T16:24:44Z |
| datacite.date.embargoed.fl_str_mv | 2025-02-20T16:24:44Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| datacite.titles.title.fl_str_mv | Internationalization of Volkswagen group services consulting: the case of Mexico |
| dc.contributor.none.fl_str_mv | Gomes, Emanuel RUN |
| dc.creator.none.fl_str_mv | Cireddu, Andrea |
| dc.date.Accepted.fl_str_mv | 2024-06-21T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-02-20T16:24:44Z |
| dc.date.embargoed.fl_str_mv | 2025-02-20T16:24:44Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/179441 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| dc.title.fl_str_mv | Internationalization of Volkswagen group services consulting: the case of Mexico |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/ed9b41d2-2f9d-4146-9add-ed1e98cb6fc5/download |
| id | run_1dff0e53a4e26aa75ab8fd9cd84c3abb |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/179441 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/179441 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Cireddu, Andrea |
| publishDate | 2024 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion.application/pdfpt_PTInternationalization of Volkswagen group services consulting: the case of MexicoCireddu, AndreaGomes, EmanuelHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2037241352025-02-20T16:24:44Z2024-06-212024-05-162024-06-21T00:00:00ZHandlehttp://hdl.handle.net/10362/179441http://purl.org/coar/access_right/c_abf2open accessConsultingInternational businessFdiExportSmeServicesB2bInternational market selectionCountry rankingCountry clusteringMarket entry strategy3112196 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/ed9b41d2-2f9d-4146-9add-ed1e98cb6fc5/download |
| spellingShingle | Internationalization of Volkswagen group services consulting: the case of Mexico Cireddu, Andrea Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| status | SINGLETON |
| subject.fl_str_mv | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| title | Internationalization of Volkswagen group services consulting: the case of Mexico |
| title_full | Internationalization of Volkswagen group services consulting: the case of Mexico |
| title_fullStr | Internationalization of Volkswagen group services consulting: the case of Mexico |
| title_full_unstemmed | Internationalization of Volkswagen group services consulting: the case of Mexico |
| title_short | Internationalization of Volkswagen group services consulting: the case of Mexico |
| title_sort | Internationalization of Volkswagen group services consulting: the case of Mexico |
| topic | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| topic_facet | Consulting International business Fdi Export Sme Services B2b International market selection Country ranking Country clustering Market entry strategy |
| url | http://hdl.handle.net/10362/179441 |
| visible | 1 |