Publicação
AI-generated Art: Understanding the Current Consumers´ Perspective on AI-generated Art
| Resumo: | Nowadays, Artificial Intelligence is a topic of interest to most industries, with Culture and Art being one of the fields that benefits from it. Artistic domains such as Literature, Painting and Music use Generative AI for Art Production. With Artificial Intelligence being in such high demand in the creative world, it becomes crucial to understand whether Art customers view this inter-field of Culture, Art and Artificial Intelligence in a positive or negative perspective. In other words, it is relevant to analyse if Art consumers choose to embrace or reject this innovative connection between fields. Therefore, the objective of this study is to draw inferences about how Art consumers perceive the use of Artificial Intelligence in the creation of artistic products. With this goal in mind, this study encompasses three Art Turing Tests in order to collect individuals’ judgments on AI-generated Literature, Painting and Music and their points of view when comparing AI-generated and human-made Art. With a total of 257 completed Turing Tests, this work exposes the difficulty that individuals encounter in distinguishing AI-generated Art from human-made Art. Moreover, it is possible to conclude that, even though there is a significant curiosity regarding Generative AI in Literature, Painting and Music, the most frequent behaviour is to resist or reject artworks created by Artificial Intelligence. These findings are, therefore, highly relevant for companies within the Culture and Art sector, once they can ultimately guide them on the appropriate path to take regarding the adoption of Artificial Intelligence in Literature, Painting and Music, as well as inform them of the consequent expected customers’ behaviour. |
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| Autores principais: | Prates, Maria Silva |
| Assunto: | Generative Artificial Intelligence Culture Art Literature Painting Music AI-generated Art SDG 3 - Good health and well-being SDG 4 - Quality education SDG 9 - Industry, innovation and infrastructure |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Nowadays, Artificial Intelligence is a topic of interest to most industries, with Culture and Art being one of the fields that benefits from it. Artistic domains such as Literature, Painting and Music use Generative AI for Art Production. With Artificial Intelligence being in such high demand in the creative world, it becomes crucial to understand whether Art customers view this inter-field of Culture, Art and Artificial Intelligence in a positive or negative perspective. In other words, it is relevant to analyse if Art consumers choose to embrace or reject this innovative connection between fields. Therefore, the objective of this study is to draw inferences about how Art consumers perceive the use of Artificial Intelligence in the creation of artistic products. With this goal in mind, this study encompasses three Art Turing Tests in order to collect individuals’ judgments on AI-generated Literature, Painting and Music and their points of view when comparing AI-generated and human-made Art. With a total of 257 completed Turing Tests, this work exposes the difficulty that individuals encounter in distinguishing AI-generated Art from human-made Art. Moreover, it is possible to conclude that, even though there is a significant curiosity regarding Generative AI in Literature, Painting and Music, the most frequent behaviour is to resist or reject artworks created by Artificial Intelligence. These findings are, therefore, highly relevant for companies within the Culture and Art sector, once they can ultimately guide them on the appropriate path to take regarding the adoption of Artificial Intelligence in Literature, Painting and Music, as well as inform them of the consequent expected customers’ behaviour. |
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