Publicação

How to apply entrepreneurship in real life: developing a hybrid restaurant-bar concept

Detalhes bibliográficos
Resumo:	This work project aims to understand why Hybrid Restaurant-Bar Concepts are increasing in popularity and whether this concept can be seen as an investment opportunity. Throughout the work project several hypotheses were tested during experiments to maximize the efficiency of the Business Model Canvas framework. Methodologies as Lean Start up and Customer Development Model were applied on a theoretical Hybrid Restaurant named “The Duo”.
Autores principais:	Proença, Guilherme Alves
Assunto:	Innovation Entreprenerueship
Ano:	2022
País:	Portugal
Tipo de documento:	dissertação de mestrado
Tipo de acesso:	acesso aberto
Instituição associada:	Universidade Nova de Lisboa
Idioma:	inglês
Origem:	Repositório Institucional da UNL

Descrição
Resumo:	This work project aims to understand why Hybrid Restaurant-Bar Concepts are increasing in popularity and whether this concept can be seen as an investment opportunity. Throughout the work project several hypotheses were tested during experiments to maximize the efficiency of the Business Model Canvas framework. Methodologies as Lean Start up and Customer Development Model were applied on a theoretical Hybrid Restaurant named “The Duo”.