Publicação
Development of a business plan to strategically expand the eSports branch of Sport Lisboa e Benfica – financial planning
| Resumo: | In this paper, a business plan is developed to strategically expand the eSports branch of SL Benfica. It answers the challenge of how traditional football clubs can effectively reach a younger fan base and diversify their revenue sources through eSports. Based on a market and game analysis, a business plan with several scenarios to enter CS:GO has been developed and complemented with a five-year financial forecast. The most critical aspects of the project’s economic success are sponsorship deals and competitive performance. Following a thorough analysis, this paper recommends expanding into the CS:GO eSports business considering the achieved medium-term profitability. |
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| Autores principais: | Weber, Philipp |
| Assunto: | eSports Strategic management Business model Financial forecasting |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In this paper, a business plan is developed to strategically expand the eSports branch of SL Benfica. It answers the challenge of how traditional football clubs can effectively reach a younger fan base and diversify their revenue sources through eSports. Based on a market and game analysis, a business plan with several scenarios to enter CS:GO has been developed and complemented with a five-year financial forecast. The most critical aspects of the project’s economic success are sponsorship deals and competitive performance. Following a thorough analysis, this paper recommends expanding into the CS:GO eSports business considering the achieved medium-term profitability. |
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