Publicação
Shaping the future of medical training: a scenario analysis for launching advanced clinical simulation centers as a holistic product in Spain
| Resumo: | Throughout the Business Project the team conducted an extensive market analysis and formulated a Go-To-Market strategy for advanced clinical simulation centers. To enhance strategic management, the Work Project conducted an in-depth analysis, identifying critical market uncertainties. Building upon this, three distinct scenarios were developed, and competitive advantages within each scenario were highlighted. Based on the findings of this paper, it can be inferred that the present circumstances closely resemble the base-case scenario, indicating a favorable window for market entry. However, it is crucial to consider associated risks before committing to a course of action. |
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| Autores principais: | Morales, Laura Teresa Castellon |
| Assunto: | Medical simulation market Strategic management Market entry Scenario analysis CEMS MIM |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Throughout the Business Project the team conducted an extensive market analysis and formulated a Go-To-Market strategy for advanced clinical simulation centers. To enhance strategic management, the Work Project conducted an in-depth analysis, identifying critical market uncertainties. Building upon this, three distinct scenarios were developed, and competitive advantages within each scenario were highlighted. Based on the findings of this paper, it can be inferred that the present circumstances closely resemble the base-case scenario, indicating a favorable window for market entry. However, it is crucial to consider associated risks before committing to a course of action. |
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