Publicação
The credibility effect: exploring how authentic corporate social responsibility fosters organizational identification and sparks innovation
| Resumo: | Corporate social responsibility (CSR) has become central to organizational practice, yet its credibility remains debated. This thesis investigates how employees’ perceptions of CSR authenticity affect organizational identification and innovative work behaviour. Drawing on social identity theory and self-determination theory, a quantitative survey investigates direct and mediated relationships among these constructs. The results reveal that authentic CSR enhances identification and inspires innovation, whereas CSR perceived as insincere diminishes engagement. These findings advance micro-level CSR research by explaining how employees translate credible CSR into innovative behaviour and by offering guidance for fostering authentic CSR practices. |
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| Autores principais: | Wisser, Sarah |
| Assunto: | Sustainability Social identity theory Self-determination theory Corporate Social responsibility (CSR) Corporate social responsibility authenticity Organizational identification Innovative work behaviour |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Corporate social responsibility (CSR) has become central to organizational practice, yet its credibility remains debated. This thesis investigates how employees’ perceptions of CSR authenticity affect organizational identification and innovative work behaviour. Drawing on social identity theory and self-determination theory, a quantitative survey investigates direct and mediated relationships among these constructs. The results reveal that authentic CSR enhances identification and inspires innovation, whereas CSR perceived as insincere diminishes engagement. These findings advance micro-level CSR research by explaining how employees translate credible CSR into innovative behaviour and by offering guidance for fostering authentic CSR practices. |
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