Publicação
Leveraging technology to navigate the great resignation in the hotel sector: digital employer branding as a tool for talent attraction and engagement
| Resumo: | Talent-related challenges have long been inherent to the hotel industry, yet the absence of research exploring technology’s impact on talent attraction and retention remains. Given the phenomenon of the Great Resignation, this study seeks to offer insights on how to leverage technology to navigate talent shortages, focusing particularly on the highly impacted hotel sector. A combination of qualitative and quantitative methods incorporating interviews and a survey was chosen to investigate the impact of technology on this challenge. Results show that Digital Employer Branding and its strategic implementation presents great potential in addressing the attraction and retention of hotel employees. |
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| Autores principais: | Abreu, Beatriz Morgado Aparicio Neves de |
| Assunto: | Talent attraction Talent retention Digital employer branding Human resources management Digital transformation Hotel sector challenges |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Talent-related challenges have long been inherent to the hotel industry, yet the absence of research exploring technology’s impact on talent attraction and retention remains. Given the phenomenon of the Great Resignation, this study seeks to offer insights on how to leverage technology to navigate talent shortages, focusing particularly on the highly impacted hotel sector. A combination of qualitative and quantitative methods incorporating interviews and a survey was chosen to investigate the impact of technology on this challenge. Results show that Digital Employer Branding and its strategic implementation presents great potential in addressing the attraction and retention of hotel employees. |
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