Publicação
The Role of Health and Environmental Consciousness in Shaping Food Choices in Grocery Shopping: Exploring the Moderating Effect of Digital and Physical Landscapes
| Resumo: | In recent years, health concerns and sustainability issues have intensified, highlighting the critical weight of food in promoting both human health and environmental sustainability. As individuals become more mindful of the effect of their diet choices on personal well-being and the planet, it is crucial to understand individuals' habits and consciousness. This research aimed to investigate how grocery consumers' health and environmental consciousness shape their food choices, while exploring how the shopping landscape - digital and physical - moderates these relationships. Two models were developed and tested. Data were compiled through an online questionnaire sent out via social media, resulting in 415 valid responses analyzed using Smart PLS 4. Findings from the first model revealed that health consciousness significantly influenced healthy food choices, with the shopping landscape moderating this effect. Specifically, individuals with higher health consciousness tended to favor healthier options when shopping digitally. Similarly, results from the second model indicated that environmental consciousness strongly influenced sustainable food choices during grocery shopping, with the shopping landscape as a moderator. Consumers with higher environmental consciousness preferred more sustainable food items when shopping digitally compared to when shopping physically. The outcomes enhanced the understanding of how health and environmental consciousness impact food choices, contributing to consumer behavior models by emphasizing the dual impact of health and environmental factors. Furthermore, comprehending the influence of digital and physical landscapes on consumer choices offers retailers valuable insights to refine product offerings, customize marketing strategies, and optimize store layouts according to consumer preferences and needs. |
|---|---|
| Autores principais: | Vitor, Catarina Maria Pires dos Santos |
| Assunto: | Health Consciousness Environmental Consciousness Shopping Landscape Grocery Shopping Food choices Consumer Behavior SDG 3 - Good health and well-being SDG 12 - Responsible production and consumption SDG 13 - Climate action |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In recent years, health concerns and sustainability issues have intensified, highlighting the critical weight of food in promoting both human health and environmental sustainability. As individuals become more mindful of the effect of their diet choices on personal well-being and the planet, it is crucial to understand individuals' habits and consciousness. This research aimed to investigate how grocery consumers' health and environmental consciousness shape their food choices, while exploring how the shopping landscape - digital and physical - moderates these relationships. Two models were developed and tested. Data were compiled through an online questionnaire sent out via social media, resulting in 415 valid responses analyzed using Smart PLS 4. Findings from the first model revealed that health consciousness significantly influenced healthy food choices, with the shopping landscape moderating this effect. Specifically, individuals with higher health consciousness tended to favor healthier options when shopping digitally. Similarly, results from the second model indicated that environmental consciousness strongly influenced sustainable food choices during grocery shopping, with the shopping landscape as a moderator. Consumers with higher environmental consciousness preferred more sustainable food items when shopping digitally compared to when shopping physically. The outcomes enhanced the understanding of how health and environmental consciousness impact food choices, contributing to consumer behavior models by emphasizing the dual impact of health and environmental factors. Furthermore, comprehending the influence of digital and physical landscapes on consumer choices offers retailers valuable insights to refine product offerings, customize marketing strategies, and optimize store layouts according to consumer preferences and needs. |
|---|