Publicação
Business in practice: analysis of strategic electrification of Mudanca and personal reflection
| Resumo: | This paper explores the experiences and lessons from a Business in Practice simulation, where cross-functional teams managed a fictive car manufacturer during critical technological and sustainability transitions. Key roles included Innovation, Marketing, Finance, Operations, and Human Resources, emphasizing effective decision-making and communication. The analysis covers personal development, team dynamics under pressure, and the company’s performance across various functions, highlighting the interconnectivity of departments. This simulation provided valuable insights into managing an automotive company, preparing participants for future careers in the evolving and sustainable automotive industry. |
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| Autores principais: | Lokio, Leevi |
| Assunto: | Team dynamics Personal growth Decision making Global car manufacturer Sustainable mobility Electric vehicles Disruptive innovation Cross-functional management ESG Applying theory in practice Business strategy Sustainable production Marketing |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper explores the experiences and lessons from a Business in Practice simulation, where cross-functional teams managed a fictive car manufacturer during critical technological and sustainability transitions. Key roles included Innovation, Marketing, Finance, Operations, and Human Resources, emphasizing effective decision-making and communication. The analysis covers personal development, team dynamics under pressure, and the company’s performance across various functions, highlighting the interconnectivity of departments. This simulation provided valuable insights into managing an automotive company, preparing participants for future careers in the evolving and sustainable automotive industry. |
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