Publicação
A consulting lab on integrating generative artificial intelligence to enhance in-store operations at Pingo Doce: exploring the role of generative AI in transforming in-store retail operations
| Resumo: | The project explores the application of Generative-AI to enhance in-store operational efficiency at Pingo Doce. The project focuses specifically on the development and implementation of a chatbot designed to support in-store employees, by streamlining task execution and boosting productivity. Through a comprehensive analysis, the study evaluates both the operational and financial feasibility of the chatbot. Furthermore, the study encompasses the elaboration of a pilot project, conducted to evaluate key performance indicators, providing insight into the chatbot’s impact. Finally, strategic recommendations for a full-scale roll-out were outlined, including governance and change management metrics to ensure smooth integration and long-term success. |
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| Autores principais: | Meyer, Hans Philipp |
| Assunto: | Chatbot solutions Employee productivity Generative artificial intelligence Grocery retail innovation In-store operations optimization Operational efficiency Pilot implementation Portugal Strategy consulting |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The project explores the application of Generative-AI to enhance in-store operational efficiency at Pingo Doce. The project focuses specifically on the development and implementation of a chatbot designed to support in-store employees, by streamlining task execution and boosting productivity. Through a comprehensive analysis, the study evaluates both the operational and financial feasibility of the chatbot. Furthermore, the study encompasses the elaboration of a pilot project, conducted to evaluate key performance indicators, providing insight into the chatbot’s impact. Finally, strategic recommendations for a full-scale roll-out were outlined, including governance and change management metrics to ensure smooth integration and long-term success. |
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