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A consulting lab on integrating generative artificial intelligence to enhance in-store operations at Pingo Doce: exploring the role of generative AI in transforming in-store retail operations

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Resumo:The project explores the application of Generative-AI to enhance in-store operational efficiency at Pingo Doce. The project focuses specifically on the development and implementation of a chatbot designed to support in-store employees, by streamlining task execution and boosting productivity. Through a comprehensive analysis, the study evaluates both the operational and financial feasibility of the chatbot. Furthermore, the study encompasses the elaboration of a pilot project, conducted to evaluate key performance indicators, providing insight into the chatbot’s impact. Finally, strategic recommendations for a full-scale roll-out were outlined, including governance and change management metrics to ensure smooth integration and long-term success.
Autores principais:Meyer, Hans Philipp
Assunto:Chatbot solutions Employee productivity Generative artificial intelligence Grocery retail innovation In-store operations optimization Operational efficiency Pilot implementation Portugal Strategy consulting
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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